BINCOO, born in 2008, is the fruit of the love of the founders Mr. and Mrs. Tang. They met in a moody and dated cafe, where they ordered a cappuccino for each other. The cafe used the original instant coffee, but because of the integration of love, it was just as delicious and sweet.

After that, Mr. Tang, in order to let his wife drink delicious coffee, suddenly inspired to "coffee made with instant coffee powder is already very delicious, if it is ground coffee is even more delicious it." In the end, he was the first to start developing a coffee grinder that could "retain the original taste of coffee beans", and experienced 68 failures, but he didn't give up, finally accomplishing his first dream and producing the first grinder that could "retain the original taste of coffee beans". The first bean grinder that can "preserve the original taste of coffee beans". After that, Mr. Tang produced more coffee appliances with the belief of "preserving the original taste of coffee beans".

Nowadays, BINCOO, as a leading coffee appliance manufacturer in China, is committed to becoming a global iconic appliance brand serving coffee for all people through omnichannel. In domestic Chovm, JD, and other e-commerce platforms, with 57 stores sales, at the same time, BINCOO coffee utensils have been exported to the United States, Japan, Russia, Germany, South Korea, Sweden, Indonesia, Costa Rica, and more than a dozen countries and regions.